blissful health Branding
brand design for a local holistic healing business
Blissful Health is my client’s Gold Coast-based business that specialises in reiki, breathwork and oracle card reading. They needed a branding redesign to feel more aligned with their new business direction.
THE brief
Blissful Health had undergone a brand redirection where they expanded from oracle reading to include reiki and breathwork. They needed a redesign to provide a fresh new face for this redirection and new studio location. Being inspired by nature and sense of cleansing, the client wished for their branding to reflect their values.
THE idea
When working with the client, I found there was a strong connection to the ocean and how it aligns to bettering the mind, body and soul. The logomark was asked to be centred on a lotus flower for its symbolism of rebirth. Colours and overall shapes are kept cool and fluid in alignment with the client’s vision.
THE outcome
After deciding on a brand identity and logo, I developed how components would be applied across their social media and advertising. With a focus on local community reach, flyers and business cards were designed to be appealing to target audiences, as well as individual enough to stand out on its own.