QCAD Poster Illustration
illustration for university promotional content
Working for Griffith for the Queensland Collage of Art & Design, my client requested an illustration to be presented for a promotional poster for the campus Experience Days.
THE BRIEF
The event held provides opportunity for future students to become involved for a day in the different creative practices the campus has to offer through interactive experiences. The client requested the digital illustration to include a group of people interacting with different objects representative of the offerings for the event.
The Idea
In finding a way to be engaging to potential new students, the focus for the illustration was to utilise the bolder colours of the brand style to create an exciting display. Dynamic posing would create a unique silhouette to make the poster stand out when displayed on the campus.
Drafting the concept by hand allowed for an authentic composition that reflected the creativity of the event it represented. Moving across to digital drawing in Procreate and applying colour created vibrant and engaging imagery that would encourage viewers to feel enthusiastic about exploring the campus opportunities.
The Outcome
The Experience Days poster was displayed across campus during their Creative Arts Open Day as potential students toured. The final illustration was later also applied to other marketing materials.
