house mate app branding
digital product concept branding and prototype
House Mate was a conceptual exploration into digital product design and branding, wherein creating an app that responds to a user’s problem in managing responsibilities in a share-house.
In consideration with the young-adult demographic, the brand personality focuses on a friendly but firm approach involving a mascot for the logomark that interacts with the user throughout the experience.
The branding was explored through advertising media and prototyping through Figma to explore the interface design.
